Affect recreational sports its own brand and development chain
Directly stimulate the development of outdoor sports related industries. According to economic observers predicted the 21st century the best of seven Investment Direction, one of which is “popular recreational sports will become an important part of people’s lives.” Outdoor Games affect the development of an industrial chain, including equipment, service and other industry categories. Globally speaking, this is a great cake. To outdoor Sportswear Brand For example, more than 400 brands in the United States, Europe also has more than 200 brands. In the media, outdoor sports on the professional European and American Magazine And TV station More than 20. According to 2002 figures, the global sports industry’s annual production value of up to more than 4000 billion, of which about outdoor sports market share more than 150 million. Our outdoor sports relatively late start, the formation and development of industrial chain naturally lagged behind. 2000, outdoor sports goods and equipment Sell Amounted to only 60 million yuan, less than 300 million yuan in 2002 (the other results was 1.5 billion), has now reached 700 million yuan. Viewed in that context, the overall was small, but developing at an alarming rate, people saw the potential of. Initially, China’s outdoor sports industry or in equipment stores, some of the main agents of foreign brands and equipment, by outdoor enthusiasts to their liking, rather than from the perspective of the formation of business investment, but the face of consumer who were doomed to be relatively narrow, Operation Means is relatively homogeneous. In recent years, the world famous outdoor brands entering the country or to expand sales in China program, a number of well-known brands have also entered the large and medium equipment Shopping This reaction confirms the potential of outdoor sports market.
Need to develop Own brand This good momentum of development is also to ask more questions related industries: outdoor sports industry to Health Development, how to create, develop and strengthen our own brand? Like many other emerging industries, outdoor sports market currently occupied country by the foreign brands. Outdoor Sporting Goods science and technology, foreign brands to maintain technological leadership, continued R & D to give the best protection of supplies, and the quality is good, but the price more expensive. Some of our own brand, do not pay attention to learn from someone else’s brand culture, style similar to publicize thus making it hard to see the hope of bigger and stronger. Outdoor equipment, while the high technological content, but not unattainable, some of our major sporting goods manufacturers are not appropriate at this area can increase investment, even start with a number of products with a low technological content, create their own distinctive brand, will be able to occupy a certain market share.
Outdoor sports development is likely to Travel The impact of the market forming, it will change many people have become increasingly popular form of travel. 1999 U.S. sports industry is 212.53 billion U.S. dollars worth, accounted for 2.4% of GDP, which is the largest sports travel, accounting for 20% of the total value of the sports industry. With the development of outdoor sports, people may not look human to travel sites, but to experience the natural scenery, to climb, go rafting, go fishing and so on. This requires expansion of services outside the scope of the club, asked the tourism industry to expand business sense. The service well, before the market potential may become reality.
