Toyota’s “recall the door” is reminiscent of the Audi then burst out of the “car lock.” In 2006, Audi car owners complained that “an Audi car keys can also open two Audi cars.” By the end of 2008, Audi once again burst lock quality. Audi owners have complained: Hold an Audi car’s remote control, a few other vehicles can not use the remote control, door not locked. Audi’s lock was known as “the most vulnerable parts of Audi” and “Ake Aurelius heel.”
It is worth noting, however, Toyota car’s gas pedal is not Toyota own production. Toyota sales in North America car, pedal CTS Corporation from the United States; in Europe sales of Toyota vehicles, a gas pedal from the Czech company. This is a typical outsourcing production model, while many domestic enterprises do is this hardware outsourcing.
Similarly, as the world’s leading large enterprises, I believe that the lock is not Audi Audi own production, but also do not know Audi is not outsourced to China to lock the car lock manufacturers. Audi’s lock quality is not too high because the probability of failure has not caused widespread concern, but “the door Toyota recall” or to remind China as an outsourcing company car locks: Quality is the survival.
We did a car locks outsourcing enterprises should pay more attention to product quality, Toyota’s gas pedal to avoid such a tragedy. Originally competitiveness is not strong Chinese lock company encountered such an important issue once, it is difficult to continue production longer.
Automotive industry is a very high degree of market sectors, competition is extremely fierce. This automobile and parts of product quality have made very strict requirements. And the quality of motor vehicles and spare parts directly to the man’s life, so it’s doubly strict management. Most car manufacturers have a very complete “recall system”, and sometimes a small quality defects, we must recall the product along the whole vehicle to enable enterprises to suffer huge losses. Audi “car lock” just burst out when some experts pointed out: Audi Cross-open rate lock failed, remote control radio frequencies are set, all of which have are safety problems, if large numbers of such problems, Audi should also be recalled products.
Auto locks in the lock industry in the midst of a rather special place. It seems quite far away from other metal industries, from automotive industry closer. In any case, it is also locks important member of the industry. Auto lock products are special sales channels, we rarely see in the market on it, because it usually only high-volume supply big carmakers, some auto maintenance enterprises supply, and Zou are large orders.
Speaking of large orders, make sure the envy of other hardware companies. But this is only “looks beautiful.” The bitterness inside the car only locks enterprises know. Here, experts on the car for us to interpret some of the features lock industry.
First, the car locks and different from the traditional mechanical lock. Are generally radio-controlled car locks lock, obviously, than we have the impression that the mechanical locks are much more complex. Therefore, the threshold for auto entry lock industry is relatively high. Second, the general automobile production scale of enterprises are large, so it is also a great demand for locks, and sometimes an order of demand will reach hundreds of thousands or even hundreds of thousands of pieces required lock companies have considerable capacity. Finally, and most important point: the auto industry very competitive, even if small parts of a quality problem, will be heavy losses, so car companies will usually purchase the car locks on the proposed near-stringent product quality requirements, absolutely can not tolerate any slack.
The above is not difficult to see past “hardware workshop” type of enterprise is not capable of producing automotive locks. So now most of the domestic auto locks are medium-sized enterprises for more than enterprise, little can be said that several companies are to survive the competition winners. They have some technology that can produce qualified automotive lock products; have a certain size, to meet the needs of large automobile companies in order; some channels are relatively fixed and can get a stable order of a car company . These are the salient features of auto lock industry.
Of course, in a fully competitive market, any industry or business can not sit back and relax. The Toyota “recall the door” to once again prompt us to lock the car business, product quality is enterprise’s lifeline. With a car company in the long-term cooperation, we lock the car business order and stability, efficiency significantly, in a virtuous cycle. However, if the lock quality problems, leading to losses related to automobile companies, then the “honeymoon period” will rapidly in the past.
Stop when cooperation is small, but they may pursue legal responsibilities related to automobile companies. Reputational damage to the car locks will affect businesses and the cooperation of other car companies, the end result may be entering a vicious cycle, very difficult to order, all in the industry will face difficulties to exist within. Therefore, product quality is the survival of this, these words and not just a slogan. Toyota for the burst of the ‘recall of the door’ event, our domestic auto lock enterprises should take warning, and effectively improve product quality, firmly grasp his hard-won survival.
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